IQOS ILUMA ONE Heat Not Burn

What is IQOS?
IQOS is an advanced smoke-free alternative that heats real tobacco, releasing tobacco vapour, not smoke. Now introducing IQOS ILUMA ONE with our new innovative technology taking heated tobacco experience to the next level.

IQOS ILUMA heats real tobacco instead of burning it. Providing real tobacco taste and cigarette-like satisfaction†. With no smoke, no ash and less smell.

† Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022
Discover the benefits
Tobacco
Real Tobacco
IQOS ILUMA is specially designed to be used with real tobacco sticks.
ILUMA ONE
Compact and intuitive
IQOS ILUMA ONE is an all-in-one-device with packet-sized design that was developed to be easy and intuitive to use.
IQOS ILUMA TEREA
Less Impact On You & Others
No ash. No second hand smoke.
No Tar
No Tar
IQOS does not produce tar because it heats tobacco instead of burning it.
Technology you can trust
ILUMA technology.

How is IQOS different from vaping and cigarettes?

IQOS is a real alternative to smoking cigarettes as it heats tobacco instead of burning it. While e-cigarettes release a vapour from a liquid containing nicotine, IQOS releases a unique vapour from heating the real tobacco in each HEETS-stick.

How long does it take to use one tobacco stick?

Each TEREA tobacco stick can last up to six minutes or 14 puffs, a duration similar to that of a cigarette.

What happens when I run out of tobacco sticks?

TEREA tobacco sticks, designed for IQOS ILUMA, are available in 9 variants: Russet, Sienna, Teak, Amber, Yellow, Blue, Green, Mauve and Turquoise. They can be found in many major Vape shops, supermarkets, forecourts, convenience stores, or online.

Can I use HEETS with IQOS ILUMA?

IQOS ILUMA is only compatible with TEREA sticks. Using TEREA sticks with previous IQOS generations may cause damage to your device. TEREA sticks contain a metal part; do not disassemble. Keep out of reach of children. ​